Interactive SMS Campaign
The GTS-iSMS Campaign solution is addressed to any third party VAS Provider wishing to offer to the public various types of interactive SMS services via premium rated shortcodes with prizes winning as an option, for promotional campaigns or opinion polls, in the scope of some media programs or events.
The iSMS Campaign solution enables the easy creation and management of the following types of services:
- SMS Voting: enables the set up of various types of services of vote and opinion poll (with multiple choices).
- SMS Quiz : enables the set up of various types of services of quiz or predict game based on one round, with possibility of winners determined by drawing of lots.
- SMS Instant-Win: enables the set up of various types of services of lottery game with winners instantaneously given according to some probability rules.
Each of the configured SMS services works as follows:
- The VAS Provider promote via media support the subject of the campaign and the procedure to participate: shortcode, keyword with the list of possible choices, campaign duration, and eventually the list of winning lots with the terms & conditions of the game
- Mobile users send SMS-MO with the keyword of the service (if applicable) followed by his response to the assigned shortcode.
- The platform processes the SMS-MO and send automatically the corresponding SMS-MT response predefined to each user with respect to his answer (SMS-MO message).
For each of these applications, a web-based interface is provided to VAS Providers for the viewing of their traffic statistics. It’s also offers the following features:
- The various results can be exported in real time and published in XML format via API towards a third interface (Web pages, TV screen or display panel)
- The generation of subscribers database by exporting the list of the participants to the campaigns
- The generation and export of the list of participants ranked by the number of entries
- The control in real time of running the campaigns and traffic volume.